Data Center as Part of the Business ESG Strategy

When a business plans its IT infrastructure, the focus usually falls on reliability, security, and cost. However, there is one more topic that can no longer be ignored: energy efficiency and environmental impact. ESG policies are already a key factor that determines the direction for the development of companies and their ability to grow and attract investments.  

Modern data centers can certainly make a difference for businesses in all the above. Not only because they provide better protection and less downtime, but because they are multiple times more energy-efficient and more environmentally friendly than the standard infrastructure maintained in an office environment. 

The problem with office servers

Maintaining your own server in the office may sound like a convenient option until you realize the actual cost for the business and the environment. Here's what happens in practice:

Cooling planning

Office spaces dedicated to server room rarely have professional air conditioning systems. This can lead to: 

• constant high temperatures
• unstable server equipment operation
• high energy consumption
• shorter equipment lifespan

Keep in mind that cooling requires the largest energy expenditure to maintain IT infrastructure over time, and makeshift local solutions pose serious risks to your business.

Unnecessarily high energy consumption and lack of economy of scale

Expenditure of certain resources is inevitable, whether you rely on an office server or on colocation in a data center. 

Investments for UPS, reliable network equipment, maintenance, air conditioning, monitoring, etc., are significant and inevitable, just like the carbon footprint you will leave. While you invest all this for 1 server, the data center provides an environment for dozens or hundreds of machines to work under optimal conditions with optimal energy consumption. 

How a modern high-class data center operates 

Unlike office solutions, modern data centers are built around the concept of cost optimization and maximum energy efficiency. Some of their main advantages are associated with:

• Optimization and centralization of energy costs, as well as a smaller carbon footprint
• Complex cooling systems and airflow management
• Optimization through resource sharing required to maintain a large volume of equipment (space, systems, networks)

Part of the effect of using data center services is measured in lower energy consumption over time, less cooling load, and longer hardware life without the need for replacement. 

See also: Server in the Office or Data Center: The Hidden Costs and Risks of Hosting Server Equipment in the Office

Businesses in Varna rely on a green data center 

From the beginning of 2025, businesses in Varna and Eastern Bulgaria have the opportunity to make another key step towards sustainable and green IT solutions by using the services of the renewed AbsCloud Data Center. 

Along with all other advantages related to sustainability and energy efficiency, AC☁DC introduces another green practice: utilizing the heat emitted by the servers for subsequent heating supply to some of the residents and businesses in the "sea capital". 

If your business also prioritizes sustainable policies that optimize costs and investments in IT infrastructure, contact our team today to find out if the services of AC☁DC are suitable for you as well.

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